Superlative fruit and vegetables from
the Veneto region in Italy
FRUIT & VEGETABLES
PDO (Protected designation of origin) & PGI (Protected geographical designation)
We came into existence under the name Organizzazione Produttori Ortofrutticoli VENETO (OPO - Fruit & vegetable growers’ organisation from the Veneto area) in the year 2001. This venture was the joint effort of two long-standing co-operatives from the towns of Zero Branco (Treviso) and Sottomarina di Chioggia (Venice) who had been working on both the Italian and foreign markets for a while. Since then, a lot of water has gone under the bridge and today many other companies have joined forces with us. We have a membership of over 500.
WHAT WE STAND FOR
Providing our local farmer members with assistance to help them develop; educating growers about the environment and showing families how to improve their health by eating properly; offering consumers more natural production processes. These are the values that we battle for every single day in the pursuit of our activities.
WE WORK TOGETHER
In addition to raising awareness amongst growers and consumers about certified quality, we promote and co-ordinate development measures which involve institutions and various entities in the field of research, communication, planning and development. We organise the supply chain, offering our members new trading opportunities and reducing costs for consumers.
We comply with community guidelines for all PGI & PDO logoed products as well as using integrated pest management and integrated crop management techniques. All products are sold in compliance with the Specific or General Marketing Standards of the European Community.
Our members are able to provide an ongoing supply of produce by drawing on the specific crops grown in each single area. A strong team spirit and long-established relations with vegetable-and fruit-producing companies in other parts of Italy means that OPO VENETO is able to guarantee top-quality products throughout the year.
Our crops are harvested and sent to the end consumer via mass-market retailers, Fruit & Vegetable markets, HORECA, the catering sector, street markets and wholesale outlets. We deliver utter freshness, local specialities and excellent value for money.